Performance
Why Most ROAS Reports Are Lying to You
Attribution windows, view-through conversions and the metrics teams love to inflate.
I help brands build data-driven marketing systems — from paid campaigns to analytics infrastructure — so every rupee spent tells you something worth acting on.
I'm Sahil — a digital marketing consultant, web developer and mentor based in Kerala. Over the last several years I've worked across performance marketing, SEO, analytics and web development, helping founders and marketing teams replace guesswork with a system they can actually trust.
My approach is simple: strategy first, execution second, measurement always. Whether it's a paid media account, a landing page, or a full growth stack, I build things that are built to be tracked, tested and improved.
Every engagement is scoped around a metric that matters — not a checklist of deliverables.
Google, Meta & programmatic campaigns engineered around CAC, ROAS and payback period — not vanity metrics.
Organic growth systems built on search intent, topical authority and content that compounds over time.
GA4, dashboards and attribution models that turn scattered data into one clear, trustworthy signal.
Fast, conversion-ready websites and landing pages built to be measured, tested and iterated on.
Cohort-based training for marketers who want to move from tactics to a real, repeatable strategy.
Full-funnel audits and roadmaps for founders who need clarity before they scale spend further.
The same sequence, every engagement — because consistent process is what makes results repeatable.
Review existing campaigns, analytics and creative to find where the real signal is buried.
Set the metric that matters, the channels that earn it, and the budget to get there.
Launch, monitor and iterate across paid, organic and lifecycle channels in parallel.
Close the loop with reporting that's built to drive the next decision, not just a slide deck.
A snapshot of the numbers behind the campaigns I've run and the accounts I've managed.
Field notes from campaigns, audits and the odd analytics rabbit hole.
Attribution windows, view-through conversions and the metrics teams love to inflate.
A practical framework for structuring content so search engines trust the whole site.
The events and dashboards worth configuring before you touch a single ad account.
Ten questions I get most often from founders and marketing teams before we start working together.
Most accounts show early signal within 2–4 weeks, but reliable, statistically meaningful results usually take 60–90 days — enough time to test creative, audiences and bidding strategies properly.
It depends on your industry and CAC benchmarks, but I generally recommend a minimum of ₹50,000–₹1,00,000/month in ad spend to gather enough data to optimize meaningfully.
Both. Early-stage brands often need a leaner, test-driven approach, while established brands need scaling and attribution rigor — the process adapts to where you are.
Primarily Google Ads, Meta Ads and LinkedIn Ads, supported by programmatic and marketplace advertising where relevant to the business model.
Through a single agreed north-star metric — usually CAC, ROAS or MQLs — backed by clean GA4 tracking and dashboards so results are never a guessing game.
Yes — this is one of the most common engagements. I start with a full account and analytics audit to find where budget is leaking before rebuilding the strategy.
Yes. I build organic strategy alongside paid so the two channels reinforce each other instead of competing for the same budget conversations.
We start with a strategy call, followed by an audit of your current marketing and analytics setup, then a proposed roadmap before any campaign work begins.
Both. Some clients want a one-time marketing or analytics audit with a clear action plan; others prefer ongoing, hands-on campaign management.
You get a live dashboard plus a monthly walkthrough covering performance, what changed, and what we're testing next — no static, jargon-heavy PDF reports.
Ongoing certification keeps strategy grounded in how the platforms actually work today.
A few words from founders and teams I've worked with directly.
Sahil rebuilt our entire paid funnel in six weeks and our CAC dropped by a third. The reporting alone was worth the engagement.
Finally someone who explains marketing data in plain language and actually ties it back to revenue, not impressions.
The mentorship program gave our team a real framework for strategy — not just another set of ad hacks.
Tell me a bit about your business and where growth feels stuck — I'll follow up within a day.
Whether it's a full growth engagement or a single audit, every project starts with a short call.